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Amazon is an multinational of american origin. The company is focusing on e-commerce, online advertising and cloud computing. It is now world’s largest online shop and is one of most valuable brands in the world. The ecommerce platform is the 14th most visited website in the world. Amazon belongs to the list Big Five technology companies, alongside Alphabet, Apple, Meta, and Microsoft.In 2021, sales were nearly $470 billion.
The Amazon company was founded in 1994 by Jeff Bezos after he left his previous job as vice president of DE Shaw & Co. the same year. had left, that company was a large Wall Street firm. After his discharge, Bezos decided to move to Seattle and there he began setting up a specialized business plan over the Internet, which over time evolved into what we all know today as the Amazon.com company.The Amazon founder, a Wall Street insider, after reading a report that analyzed the internet market and its future, found that it was projecting a 2,300% annual growth rate in web commerce.
After knowing this he concluded a small list of products that he thought would be sold very quickly and very easily when marketed over the internet with what he got a list of only 20 products but it was still a very long list, so he kept working to narrow it down to 5 possible successful products for the company he was looking for.Finally, after an extensive search and selection, he decided that books would be the perfect business model for what he was looking for, as the worldwide demand for literature was enormous.